NATURALLY Cooked exists as an answer to the extremely lacklustre sunscreen practices of young Australian Men, say company co-founders Lachlan Baxter and Jake Brown, two young blokes who have grown up getting burnt in the harsh Queensland sun.
Seeing their friends - and themselves - red all over and blistering after a day spent in the sun drove them to look more deeply into the issue.
"Australian men use sunscreen 40% less than women, die twice as often from skin cancer and by 65 are twice as likely to be diagnosed with one," they found.
Messaging around sunscreen places it in a cosmetic category that men do not see themselves being a part of, the pair reasoned, so they set out to fill a gap in the market with an SPF50 sunscreen marketed to appeal to men - "100% for mates, by mates".
It is currently available at selected pharmacies in NSW and Qld.
For wholesale enquiries, see naturallycooked.com.au/pages/wholesale.
The above article was sent to subscribers in Pharmacy Daily's issue from 06 Feb 25
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