MAKEUP will not budge with the e.l.f's original best-selling Power Grip Primer (RRP $24).
It is a cooling gel primer infused with hyaluronic acid, offering a long-lasting, dewy finish that works on all skin tones, while keeping skin smooth and hydrated - and keeping makeup in its place.
The Power Grip primer is fragrance-free, non-comedogenic and suited for oily, dry and combination skin.
All e.l.f products are cruelty free and vegan friendly.
Other primers in e.l.f's range include the Power Grip Matte Primer (RRP $24), which reduces the look of excess shine and features a lemon myrtle blend that grips onto makeup.
There is also the Power Grip Primer 4% niacinamide (RRP $24), a gel-based formula with a glowy finish that evens skin tone and goes on completely clear.
To use the primers, use fingertips to apply the product and pat into skin.
Allow 30 seconds to set before putting on makeup.
The above article was sent to subscribers in Pharmacy Daily's issue from 27 Mar 25
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