WULI Hair Care, an Australian gender-neutral and vegan haircare brand, has unveiled its brand evolution with a first-to-market eco-friendly bottle.
Formerly known as Wuli Grooming, the revamped brand has embraced a new name and upgraded its packaging to feature an eye-catching colour combination of sand, midnight blue and rose gold foil stamping.
It has also relaunched its popular Sea Salt Spray in a refillable aluminium bottle with a continuous mist spray nozzle, ensuring even coverage and making it easier for consumers to seal in moisture, tame frizz, and protect against heat.
"When it comes to curls, coverage is everything," said Amadou Doumbia, Wuli's Founder.
"Most hair salons use continuous spray bottles to add water to textured hair when styling and detangling - I thought, 'why not bring that same efficiency to Sea Salt Spray?'
"Our goal has always been to make wavy and curly haircare lazy-proof, and this new bottle embodies that mission."
Since launching in 2022, Wuli has grown from a direct-to-consumer favourite to a retail-ready brand, with its products now available in select Priceline Pharmacy and Blooms The Chemist locations in Sydney.
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