ACTIVATED Probiotics is launching its clinically tested Biome Iron+ Probiotics in community pharmacies this month.
Activated Probiotics founder, Blair Norfolk, said the company had chosen to roll the product out through pharmacy, because he believed pharmacists were ideally positioned to identify patients with low iron levels, and intervened with strategies to prevent iron deficiency from occurring.
Norfolk noted iron deficiency was particularly acute for women during pregnancy and menstrual losses.
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