INIKA Organic is taking action to protect the planet, announcing a partnership with CleanHub in a global initiative dedicated to stopping plastic pollution before it enters the world's oceans.
As part of this collaboration, INIKA Organic - the world's first plastic-neutral make-up brand - has pledged to recover and recycle 5,000kg of plastic waste in 2025, effectively achieving 0% plasticwaste.
For every product sold, more plastic is collected, recycled and prevented from entering the ocean than is used.
This equates to the removal of approximately 500,000 plastic bottles from the environment.
The global beauty sector produces over 120 billion units of packaging annually, much of which ends up in landfill or the ocean.
INIKA Organic's packaging uses 90% sustainable and reused materials, including aluminium, sugarcane, post-consumer recycled plastic and glass, resulting in an 84% reduction in virgin plastic use.
The company's involvement will directly support waste collection projects in affected regions, creating jobs and improving waste management infrastructure in communities that need it most.
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