IN a market where competition for
the consumers’ purse is continually
increasing, driving foot traffic and
improving customer retail behaviour
has never been more important.
Ultimately, it is these two
fundamental elements which
increase overall store profitability.
However, for most, identifying
this is the easy part. What can be
more difficult is working out how to
take action.
Breaking things down and
focusing on key behaviours and
specific areas of your pharmacy is a
simple yet powerful way to make
positive changes to the way you do
business.
This can ...
The above snippet is the first part of an article sent to subscribers in Pharmacy Daily's issue from 05 Sep 11
Established in 2007, Pharmacy Daily is Australia's leading pharmacy industry publication, and is sent as a free subscription to people across the industry as a PDF newsletter every weekday.
To sign up for a free subscription, click on the button at right.
The steps to success
IN a market where competition for the consumers’ purse is continually increasing, driving foot traffic and improving customer retail behaviour has never been more important. Ultimately, it is these two fundamental elements which increase overall store profitability. However, for most, identifying this is the easy part. What can be more difficult is working out how to take action. Breaking things down and focusing on key behaviours and specific areas of your pharmacy is a simple yet powerful way to make positive changes to the way you do business. This can ...
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