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The steps to success

IN a market where competition for the consumers’ purse is continually increasing, driving foot traffic and improving customer retail behaviour has never been more important. Ultimately, it is these two fundamental elements which increase overall store profitability. However, for most, identifying this is the easy part. What can be more difficult is working out how to take action. Breaking things down and focusing on key behaviours and specific areas of your pharmacy is a simple yet powerful way to make positive...
The above snippet is the first part of an article sent to subscribers in Pharmacy Daily's issue from 05 Sep 11

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