Pharmacy Daily | Ego signs Kate Ritchie

EGO Pharmaceuticals’ QV Skincare has appointed former Home and Away child star Kate Ritchie as its new ambassador. Now an actress, radio presenter and mother, Ritchie was described at a launch yesterday as a “perfect fit” for the Australian made and family owned skincare brand, having been first introduced to Ego when she purchased a pump pack of QV Wash from her local pharmacy. From 01 Jul Ritchie will lead a new Discover the QV Difference campaign which aims to help Australians better understand their individual skincare needs via face-to-face consultations and also through a new online tool at QVSkincare.com.au. The QV range is exclusively available in pharmacies and Priceline stores nationally. The campaign will feature in shopping centre activations and via a TV commercial, all designed to drive customers into pharmacy to purchase the products.

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