Ego commits to pharmacy
August 13, 2013
At a time when multiple
brands of skin care products are
entering the grocery channel,
Ego Pharmaceuticals has pledged
instead to continue to exclusively
focus on selling via pharmacies.
Ego MD Alan Oppenheim
yesterday released a statement
saying “Ego will not be selling
our products via supermarkets;
instead, we will continue to put our
future growth focus into expanding
our sales through Australian
pharmacies and in our booming
export markets”.
The company was started by
Oppenheim’s parents and now in
its sixtieth year is the largest 100%
Australian owned dermatological
firm manufacturing locally.
He said that with a focus on
maintaining strong relationships
with dermatologists, nurses and
doctors, Ego “understands the
importance to educate and build
awareness around its range of
products and drive customers into
pharmacies through these referrals.
“Ego is focused on working with
pharmacists and pharmacy owners
to drive growth in their business,”
Oppenheim added.
He added that Ego’s online
training system is available free to
every employee in every pharmacy.
“Providing professional advice is
pharmacies’ key point of difference
from other retailers, inclulding the
grocery giants,” Oppenheim said.
Ego currently employs more
than 300 staff, over 120 of them in
manufacturing in Victoria as well
as 70 staff overseas, all creating
hundreds of jobs indirectly, with the
firm exporting to over 20 nations,
including the UK and those in Asia
and the Middle East.
Guild President Kos Sclavos
welcomed Ego’s recognition of the
key role played by pharmacists,
saluting the firm’s “enduring
commitment to the value of
community pharmacy”.
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