DB’s $0.5m roll-out

May 13, 2014

DESIGNER Brand Cosmetics (DB) has committed to a planogram and stand update worth $500,000 to be rolled out from June. The new displays would coincide with a new foundation line and include changed vertical product placement with easy to read shelf strips, DB said. Fast moving items would be placed at eye level to increase shopability, the company said. On its stands, DB would also use a more vibrant LED header with a slight tweak of the brand logo and brand colour and the inclusion of a user-friendly video tablet. DB ceo Tony Rechtman said the company believed it would gain immediate results for pharmacy. “Investing heavily in areas that will support pharmacy and increase sales is always at the forefront of our sales and marketing plans.”

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Pharmacy Daily | DB’s $0.5m roll-out

DB’s $0.5m roll-out

Other recent headlines

WA group stocks vapes

Fujitsu to protect against cyber threats

PD breaking news – Queensland pharmacies scope of practice pilot expanded

SEARCH PHARMACY DAILY

Featured video

Recent issues

INDUSTRY JOB VACANCIES