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LAST weekend a record 120,000 Australians signed up to participate in the annual Mother’s Day Classic Walk/Run events across the nation, in a bid to raise much needed funds for breast cancer research. In fact the events clocked the highest ever number of participants that Mother’s Day Classic has ever enjoyed in its 14 year lifetime, with Melbourne alone seeing 47,000 eager contestants pit themselves against the various endurance events. Blackmores, gold sponsor of the event, painted the races pink, with its own team of pink branded t-shirts and shoelace wearing participants pounding the pavement to help in the fight against cancer. “The Blackmores community came together in big numbers right around the country in support of breast cancer research”, said Kerry Cunningham, Blackmores Director of People & Communication. “Sunday’s event showed how passionately we feel about helping support causes such as this, our enthusiasm for healthy living, and our dedication to helping improve the health and wellbeing of Australians,” Cunningham added. Although the final tallies are not yet in, organisers have said they are hopeful that the total funds donated will overturn previous records and sit in excess of $10m. Pictured here is Team Blackmores taking a breather at the company’s event tent in the heart of Sydney’s Domain. |
