WESFARMERS Health has launched a pilot for a small-format, health-focused physical pharmacy, aligned with its telehealth business InstantScripts.
Working with community pharmacists, the first InstantScripts Pharmacy Health Hub has opened in Sandgate, Brisbane, providing access to scripts and health care products as well as preventative health checks, vaccinations and assistance with chronic disease management.
Wesfarmers Health Chief Customer Officer Richard Pearson said, "Trialling new retail formats is one of the ways we are delivering simpler, more affordable and easier-to-access health, beauty and wellness experiences".
"We have identified a market opportunity for a small format, health-focused pharmacy to complement our existing Priceline Pharmacy network," he continued.
"InstantScripts Pharmacy Health Hub recognises that pharmacists are very often a patient's first port of call when a health issue arises, and the new format supports pharmacists to practise to the top of their scope of practice in support of their patients."
Pearson pointed out that InstantScripts PHH pharmacists will have the ability to offer patients who cannot access their regular GP the opportunity to consult with an InstantScripts telehealth doctor, where appropriate.
"Importantly, we have put considerations around patient safety and choice at the core of developing this new-format pharmacy concept, and these are embedded in how the team will be delivering in-store services," Pearson added.
The Sandgate store opened on 30 Jun, with more pilot stores expected to open in Victoria and New South Wales later this year. KB
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