THIS week's contributor is Kin Chong, Network Partner, TerryWhite Chemmart Barham and Castlemaine, VIC - Where there is a crisis, there are opportunities: In the past, my 85-year old mother refused to learn how to SMS - now she calls me via video link from the USA and is very proficient at gathering information on her mobile phone.
This pandemic has presented huge challenges to us but also great opportunities and none more so than improving the ways we can engage with all our customers including our elderly and vulnerable population.
These past few years have seen many of my elderly customers transition to visiting us online and via their electronic devices.
The TerryWhite Chemmart 'myTWC' customer engagement tool and the online trading platform are just some of the many tools we can easily employ to stay relevant and engaged with all our customers.
Through myTWC my patients will be able to order scripts, shop online, request click and collect, delivery or digital receipts, receive health alerts, book vaccination and other health services as well as earn Rewards points.
These tools help to service our patients in the most sophisticated ways inside and outside the pharmacy.
It's great to be part of a brand that is revolutionising the way we interact with all patients through technological innovation.
The above article was sent to subscribers in Pharmacy Daily's issue from 26 Jul 21
To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 26 Jul 21
