THIS week's contributor is Marta Stybowski, pharmacist and General Manager, Pharmacium - Consult rooms or compounding labs -3 tips on maximising your refit ROI: It's great to see most pharmacy refit projects involving conversations around inclusion of direct dispense counters, addition of consult rooms or compounding labs - testament to the ongoing 'service' shift in pharmacy. However how do you ensure these newly created spaces add value to your business?
Niche/Need/Gap
Do your research -- compounding labs may be on-trend but will it work for your business? Building more consult rooms creates a professional service image -- but what are the opportunities in your community for service provision? Remote, inner metro or suburban locations all present different opportunities and challenges.
Resourcing
Fundamental to any initiative success is having the right resource -- a nominated 'champion' to drive the service. Who is skilled, passionate and available in your business to manage an extended service added to your business post refit? What costs and time frames are required to upskill staff and are there options to outsource?
Awareness
The notion of 'build the facilities and they will come' simply doesn't work -- having a clear communication plan to tell your patients (and relevant stakeholders!) about your new facilities and services is critical to success.
Be focused - avoid becoming a 'jack of all trades but master of none' by over-diversifying. Give your business a competitive edge by picking a couple of things and excelling in their delivery to maximise the ROI of your refit.
The above article was sent to subscribers in Pharmacy Daily's issue from 16 Dec 19
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