TERRYWHITE Chemmart (TWC) announced significant updates to its loyalty program, REWARDS Plus, and strengthening its commitment to pharmacists' expanded scope of practice yesterday at its national conference, Elevate.
Consumers will soon be able to earn loyalty points on a range of health-based activities, along with increased opportunities for everyday product purchases.
The national conference was attended by over 700 delegates, who heard the brand's key message to, keep focus on what is in their control, by providing exceptional care to every customer, and embrace advancing technologies, along with the opportunities presented by the increase in the scope of practice.
Executive General Manager Nick Munroe opened the conference by stating, "we are focusing our collective efforts on elevating the customer experience and supporting our network of pharmacists to practice at the top of their scope".
"The evolution of community pharmacy over the next few years will be a defining moment, and pharmacists have a critical role in supporting the delivery of primary healthcare for Australians."
Support for the Queensland Community Pharmacy Pilot Program was evident as the brand showcased financial modelling for the new services, updates to standards for its CareClinic rooms, and an enhanced in-store presence.
Also unveiled to delegates were the brand's marketing messages and campaign for the pilot program, defining its benefits for Australian patients.
Munroe commented that the investment in continuous improvement across the brand's digital platforms was critical for future success, and the enhancements to the REWARDS Plus program, combined with other recent digital customer offerings, provides a strong framework to support customers who want to shop online and instore.
"Our focus is to continue to provide our network of pharmacies the most integrated digital solution for their customers," he added.
"REWARDS Plus is another step forward, and combined with the myTWC app, provides consumers with a connected digital solution to support their health needs."
He also made a commitment to supporting a continued focus on improving digital efficiency in the back-end for pharmacies, with further investment in systems capability to improve dispensary efficiency, stronger buying capability, and inventory best-practices, including a trial of digital shelf ticketing.
"With the increasing focus on providing more services, the need for efficiency in systems has never been greater.
"Our BuyBetter system is supporting efficiency in inventory control, improving pharmacy profitability, and the trial of digital shelf-ticketing has shown early signs of productivity improvements which will be rolled out further."
Guild Pharmacy of the Year winner and owner of TerryWhite Chemmart Goondiwindi, Lucy Walker, said that it was exciting to see the brand's leadership in the evolving space, and while juggling further study was challenging, "learning and developing my skills to better serve my patients makes it all worthwhile".
"The Queensland Community Pharmacy Pilot Program will give patients access to healthcare for these conditions in a convenient way and support the growing needs of the broader system.
"I'm looking forward to being able to support my community in more ways, and of course, continuing to collaborate with my local GPs to ensure the best possible outcomes for our patients," Walker added. JG
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