DATA from a large-scale study of 689,693 Walmart pharmacy customers in the US shows that text messages prompting patients to get influenza vaccination, boosts uptake.
The researchers tested 22 different SMS reminders, and found that they increased vaccination rates by an average of 2 percentage points.
The authors found that the most successful prompts advised patients that a vaccine was "waiting" for them.
"In terms of message content, communicating that a vaccine is 'waiting for you' may increase the perceived value of vaccines, in accord with research on the endowment effect showing that we value things more if we feel they already belong to us," the authors said.
The study was published in the Proceedings of the National Academy of Sciences of the United States of America.
The above article was sent to subscribers in Pharmacy Daily's issue from 04 Feb 22
To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 04 Feb 22
