Terry White’s new loyalty
October 9, 2012
75,000 Australians are now
members of Terry White Chemists
customer loyalty program,
RewardsPlus, despite it still being in
its rollout phase.
At present, RewardsPlus is live in
60 of the group’s 160+ pharmacies,
with the remaining 100+ all trained
and the majority set to go live in
the next few weeks.
The initial sign-up figures have
impressed the company, with one
Terry White pharmacy in Toombul,
QLD reporting more than 500 signups
in the first few days, and Terry
White Chemists Rockingham (WA)
signing up 1,000 customers in just
three days.
“We’ve been very happy with the
initial reporting which is showing
members who are redeeming
vouchers are spending up to 17%
more than those who are not,” said
Terry White Chemists National
Loyalty Manager Sheree Smith.
“The increases in basket size as
compared to customers that are not
on the program yet are even more
significant so these are incredible
results for such a young program.
“Although, it has taken some time
to develop and deploy, the
technological leap on our
competitors is significant, so that
we will be able to manage a
much more dynamic and engaged
segment of our customer base,”
Smith added.
The RewardsPlus program is a key
part of Terry White Chemists Retail
Strategy 2013, with members
earning 1 point for every dollar
spent on non-prescription products.
RewardsPlus members also
receive instant offers and rewards
and do not need to present their
card to earn or redeem.
“In less than three seconds from
the time a RewardsPlus customer
makes a transaction the POS system
pushes to the web services, receives
individual information from the
CRM together with any relevant
promotional information and an
instant, targeted reward is printed
out at the bottom of the customers
receipt,” the company said.
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