TODAY'S featured Pharmacy of the Year finalist is Andrew Farmer, owner of Terry White Chemmart in Hawthorn, Vic. Farmer (pictured) has focused on professional services, in order to differentiate his operation from a nearby Chemist Warehouse.
He describes his pharmacy as a "concept patient store".
"We have found that focusing on the customers and their needs has helped overcome the threat from the competition...we know that customers coming in to us are making a clear choice - that they are coming in to our store for health and advice, and not just for the cheapest product," he said.
TWC Hawthorn has two consulting rooms, one of which is used by a nurse practitioner, podiatrist and a physiotherapist.
The other is for in-house professional services such as weight management and MedsChecks.
"We have a big emphasis on staff training, so the pharmacists and pharmacy staff are trained to be approachable," Farmer said.
"The staff have been upskilled in many areas of OTC medication; they are therefore able to offer a superior and knowledgeable service to all customers," he added.
The Pharmacy of the Year winners will be announced at APP2017.
The above article was sent to subscribers in Pharmacy Daily's issue from 22 Dec 16
To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 22 Dec 16
