THE Federal Government has enlisted the help of popular online influencers to spread the message of its latest anti-vaping campaign to Gen Z.
Six well-known Australians, including a singer, a two-time Paralympian, and a TikTok star, have been tasked with educating young people on the dangers of vaping.
The group, which includes Paralympic swimmer Col Pearse, have posted videos to their social media channels that aim to change the narrative on vaping.
"There is an enormous amount of misinformation and online advertising designed to lure teenagers into vaping," commented Health Minister Mark Butler.
"Together with the Albanese government's world-leading vaping reforms, education is a key step to stopping Big Tobacco companies from luring a new generation into nicotine dependency.
"It's pretty clear that teenagers don't watch TV or listen to health ministers, much as I might like them to, which is why we've partnered with influencers that young people listen to: from comedians, to sport stars and gamers, and everyone in between."
The new campaign comes after Cancer Council research found government education targeting vaping has played a part in it becoming less 'cool' or socially acceptable.
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