Sigma focus on pharmacists
April 17, 2012
SIGMA Pharmaceuticals has
reaffirmed its commitment to its
retail operations, with the
company’s annual report released
yesterday outlining the outcome of
a strategic review of the business.
The report says that Sigma
“recognises the need for significant
investment in our retail brands”
and outlines a number of “retail
pillars“ as the business looks ahead.
These include the appointment of
brand ambassadors Georgie Parker,
star of TV soap opera Home and
Away for the Amcal brands, and Dr
Cindy Pan for Guardian.
Sigma is also set to develop
consumer-based retail formats
based on segmented data, as well
as shifting to a multi-channel
strategy which incorporates
e-commerce and social media.
Also on the agenda are
“reinvigorated and improved
supplier engagement programs that
provide partnership opportunities
and more dynamic sourcing
capability”.
The report summarises Sigma’s
recovery, with the new strategic
plan placing “the consumer and
pharmacist at the centre of
everything we do,” according to
CEO Mark Hooper.
A stronger financial performance,
showing a $50.3m full year profit,
was underpinned by operational
efficiencies following the move to
the new highly automated Rowville
site in Vic, along with market share
gains which came despite the
advent of the Pfizer Direct model.
However Hooper warned that the
coming year brings further
challenges including an expected
slowing of industry growth due to
the PBS reforms.
The report also reveals that Hooper
was paid about $1.7m for the year,
including a $622,000 cash incentive.
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