Sigma adopts MedAdvisor
March 12, 2014
Sigma Pharmaceuticals has
called for community pharmacy
to become the third pillar of the
healthcare system and as such,
has signed up for the MedAdvisor
program.
Sigma chief operating officer
Gary Dunne said pharmacists have
a critical role to play in helping
patients to use and manage their
medication effectively, leading to
improved health outcomes.
Through its 450 strong network of
Amcal and Guardian pharmacies,
Sigma is endorsing patient
compliance program MedAdvisor
bringing to 1,500 the number of
pharmacies who have signed up.
The Sigma group joins the
Chemmart, PharmaSave and Terry
White Chemists groups who were
among 150 pharmacies to have
signed up to the program as of
February (PD 11 Feb).
“We know that even a modest
improvement in medicine
adherence across the community
will help ease the cost burden
on the health system, whether
that comes via reduced demand
on hospital resources or from
seeking treatment for otherwise
manageable conditions.”
MedAdvisor managing director
Josh Swinnerton said the program
allowed pharmacists to build better
relationships with their customers,
and customer loyalty was a win-win
for all.
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