Pharmacy Daily | Set yourself apart

As supermarkets continue to place competitive pressure on the industry, community pharmacies need to set themselves apart by providing first-class service and health advice. A recent Pharmacy Guild of Australia survey found that 62% of surveyed shoppers had sought information about medicines or the treatment of a minor illness from a community pharmacist in the past year. Research has also revealed that quality advice, trained staff and trust are the most important competitive advantages pharmacy has to offer. Considering this, it’s never been more important to make sure staff are well trained in all aspects of your pharmacy – from OTC medicines to baby care. By providing personal service and in-depth advice you will give customers the confidence to return to your pharmacy time and time again. Stocking products which are only sold in pharmacy (such as the Faulding range) is another way pharmacies can stand apart from supermarkets and other retailers. It’s important to ensure staff are educated about these products and their benefits and can easily recommend them to customers. Consumers look to pharmacists to help them look after their overall health. If your pharmacy achieves this by providing the best possible products and advice then you’ll be rewarded with loyalty as well as the best free advertising a business can hope for – promotion of your pharmacy through word-of-mouth. Symbion Consumer Products source and distribute high quality products to pharmacy. Information on 1300 774 000. This week’s contributor is Oskar Hakansson from Symbion Consumer Products

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The above article was sent to subscribers in Pharmacy Daily's issue from 16 Jul 12
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