Roche’s Big Blue Test
November 12, 2010
THE Diabetes Hand Foundation
has this week, launched its Big Blue
Test online educational prograim,
aimed to raise awareness of the
benefits of moderate exercise for
diabetes sufferers.
Coinciding with World Diabetes
Day, the Big Blue Test will take
place online on 14 Nov, asking
diabetics to test their blood sugar,
do 14 minutes of exercise, and then
test their sugar again.
Last year around 2000 diabetics
took part, however with the support
of Roche Diagnostics, the Diabetes
Hand Foundation is hoping to draw
around 100,000 views of its
promotional video.
For its part, Roche has agreed to
donate $1 for every video view to
the Insulin For Life and the Life of a
Child program, which provide
diabetes medication and supplies to
children suffering the condition in
developing nations.
“What may seem like a small
donation goes a very long way
indeed in the countries we work in,”
said the director of Insulin for Life
Australia, Ron Raab.
“ In Ecuador, for example, less
than $50 will cover the transport
and handling cost for us to send
donated insulin to a child for an
entire year.
“Through the Big Blue Test, we
can help reach more children who
need insulin,” he added.
The test will take place online at
http://bigbluetest.org on Sunday.
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