Priceline set for expansion
July 24, 2013
Australian Pharmaceutical
Industries is anticipating further
strong growth in its Priceline
Pharmacy network over the next
year, with ceo Stephen Roche
saying that the brand will be “an
even stronger proposition for
independent pharmacists” as the
impact of PBS reform hits home.
He was speaking after Priceline
Pharmacy won its first ever
Highly Commended Award at the
Australian Retailers Association
annual Australian Retailer of the
Year awards.
Roche said he was delighted
that API’s continued investment
in the stores and the commitment
of franchisees and store staff to
delivering a great experience for
consumers has been recognised.
“We know, particularly when
it comes to health, that people
want service and the personal,
professional advice that our
pharmacists provide, and this
is as important as the diverse
product range and great value we
offer across health and beauty
categories,” Roche said.
He said that as Priceline Pharmacy
grows this would deliver even more
benefits to franchisees through
economies of scale.
He cited Priceline’s “strong and
differentiated” marketing campaign
as a particular strength, which
includes the appointment of Ita
Buttrose as a Priceline Pharmacy
Health Ambassador last year.
Other successes include the
Priceline Sister Club loyalty
program which now has more than
3.9 million members, as well as
the Priceline Sisterhood which has
raised over $600,000 for charity
since it was established in 2011.
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