PRICELINE Pharmacy has secured exclusive rights to distribute leading US collagen supplement brand, Vital Proteins, in Australia.
The deal will see five Vital Proteins products hit the shelves of Priceline stores and the group's online retail platform, including flavoured collagen creamers and peptides powders.
The US product is backed by Friends star, Jennifer Aniston (pictured), who has joined the business as its Chief Creative Officer, providing her views on new product innovations and overall brand strategy.
Aniston said she has been using Vital Proteins regularly for the last five years.
"Collagen is the glue that holds everything together," she said.
"I've always been an advocate for nourishing your wellness from within, which is why I started using Vital Proteins so many years ago."
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