Priceline Pharmacy has been named as a co-major sponsor of the Western Bulldogs' team in the newly formed women's Australian Football League.
API ceo Stephen Roche said as a brand for women Priceline was proud to support the team which "raises the profile of women's sports and also promotes an active and healthy lifestyle".
An exhibition match for the women's league was held last Sat night at the home of the Western Bulldogs -- Whitten Oval in Victoria.
The inaugural two month women's AFL season will kick off in Feb 2017 with eight teams including Carlton, Collingwood, Melbourne, Fremantle, Adelaide, the Brisbane Lions and Greater Western Sydney.
Priceline is also the major sponsor of the Adelaide Thunderbirds netball team and recently supported two female athletes (Genevieve LaCaze and Mariafe Artacho del Solar) who competed at the Rio Olympic Games.
Pictured above during the exhibition match are National marketing manager Bob Jane Tmarts (the team's other major co-sponsor) Zsuzsa Zalatnai; Stephen Roche, ceo of Priceline Pharmacy; Peter Gordon, president of the Western Bulldogs; and Channel Seven reporter Samantha Lane.
The above article was sent to subscribers in Pharmacy Daily's issue from 07 Sep 16
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