PHARMX Technologies has launched its new Marketplace procurement platform, promising pharmacies a "simplified and modernised ordering experience".
Marketplace joins StockView on the Pharmx Pharmacy Portal (PD 27 Jun), and complements the existing point-of-sale (POS) ordering capabilities of Pharmx Gateway (PD 04 Apr).
"The new Pharmx Marketplace represents a step-change in our commercial and strategic trajectory," said CEO Tom Culver.
"Pharmacies are seeking simpler, integrated solutions so they can focus on the things that matter to them, delivering the highest standards of care to their communities," he continued.
"The launch of our new Marketplace positions Pharmx as a central point of pharmacy ecommerce and reinforces our position as the leading technology provider in the sector, supporting wider industry growth."
Key capabilities of Marketplace include stock assurance via StockView; accurate and transparent pricing; simplified reordering; system integration through Gateway; expanded range of over 40,000 SKUs from hundreds of leading suppliers and manufacturers; and a centralised promotions hub.
"Ultimately, the platform delivers a simplified and modernised ordering experience for Australian pharmacies, addressing a major market need, and completes the pharmacy-side rollout of Pharmx's single platform strategy, consolidating our ecosystem into one scalable, integrated digital infrastructure," Culver concluded.
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