Pharmacy-only brand
July 24, 2015
Boehringer Ingelheim (BI) has
released in Australia its Antistax
leg health supplement for the
treatment of “tired, heavy, achy,
swollen legs”, available only
through pharmacy.
The product uses a blend of red
vine leaf extract which BI says helps
to promote healthy leg circulation,
reduce lower leg swelling, relieve
tired, heavy, aching legs and
manage the symptoms of varicose
veins.
The launch is supported by
television advertising, online, instore
point of sale, detailing and
staff training, the company said.
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