PFIZER will formally debut a new online ordering system for pharmacies at APP next week, with the new platform being the latest evolution of its long-running Pfizer Direct distribution system which controversially launched more than six years ago (PD 06 Dec 2010).
Dubbed 'Pfizer Proactive Supply,' it uses historical ordering information to forecast monthly requirements and automatically generate suggested orders.
Pharmacists are able to review and change the proposals online, or make their own customised orders if they don't want to accept the predictions from the system.
Pfizer Trade Operations lead, Sofia Williams, said the new system would help reduce the burden within pharmacies and help them balance inventory levels, satisfy patient needs and minimise the cost of slow moving inventory.
"Pfizer Proactive Supply removes the labour intensive task of predicting what is required, as well as reducing the time taken in generating an order," she said.
"We hope it will give pharmacists more time to serve their patients' needs and requirements."
The system, which has already soft launched to a number of pharmacies, is accessible via www.thepfizerhub.com.au.
It will also be showcased at APP on the Gold Coast from next Thu.
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