Nurofen label $1.7m fine

April 29, 2016

THE Federal Court has fined Reckitt Benckiser (RB) $1.7m subsequent to hearings around Nurofen labelling issues, where the Australian Competition and Consumer Commission (ACCC) had sought a fine of $6m (PD 13 Apr), according to a report from the ABC. Last year, the Federal Court found Nurofen’s “specific pain range” labelling misled consumers because they all contained the same active ingredient and did the same thing. RB defended its position with an argument that “rational” consumers wouldnot think that a pain-specific product was any more effective than a regular one. The company had made strong returns from the products according to ACCC barrister Katrina Banks-Smith who argued that there “needs to be some serious taking away of profit”. RB barrister Matthew Darke said that consumers buying the specific pain range got exactly what they paid for. Justice Edelman handed down his judgement this morning.

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Pharmacy Daily | Nurofen label $1.7m fine

Nurofen label $1.7m fine

Other recent headlines

Legal action for Montu

Call to unblock wait times

New pelvic pain study

SEARCH PHARMACY DAILY

Featured video

Recent issues

INDUSTRY JOB VACANCIES