New look for a sunny favourite

New look for a sunny favourite

February 1, 2012

In order to appeal to a broader demographic, OsteVit-D is launching a vibrant contemporary new look that is designed to represent “sunshine and vitality”. The new indications on the pack are crafted to communicate an emotive link to the core product benefit of keeping active for life, and also support a daily use message. The change-up is in response to research which indicates that Vitamin D deficiency is common across all age ranges, not just the elderly. Vitamin D is important in maintaining muscle and bone strength. RRP: $34.95 Stockist: 1800 653 373 Website: www.ostevit.com.au

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Pharmacy Daily | New look for a sunny favourite

New look for a sunny favourite

Other recent headlines

Budget makes meds more accessible

Closing the Gap payments

PD breaking news – Federal Treasurer announces freeze on PBS co-payments

SEARCH PHARMACY DAILY

Featured video

Recent issues

INDUSTRY JOB VACANCIES