A NEW visual identity designed to reflect Bioderma's 45-year legacy of dermatological innovation has been launched by the French skincare brand.
The new branding is headlined by a refreshed corporate logo and streamlined packaging that reflects the company's mission to respect and strengthen the skin's natural health with innovative skincare products.
"This exciting new brand platform is about recognising Bioderma's commitment to revealing the intelligence of the skin, and is designed to reinforce our unique expertise in science and dermatology," said Bioderma Head of Marketing, Karen Dooley.
Central to the new corporate image is a renewed commitment to nurturing ecobiology and understanding the key synergies and interactions between skin health and health of the planet.
Bioderma's products are formulated and manufactured in France, with a single site in the southern city of Aix-En-Provence responsible for all research and development activities.
The range is available in Australia through all leading pharmacy chains and speciality skincare retailers, with new packaging beginning to roll out from later this year.
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