SUE Ismiel, CEO of Sue Ismiel & Daughters, manufacturer of hair removal brand Nad's, is passing on the baton to the next generation, this week naming her daughter Natalie as the new Nad's Brand Ambassador.
Nad's has been in the market for the last 27 years, while Natalie has been part of the team since 2002.
Sue Ismiel said Natalie would uphold the company's values "as she continues to build professional relationships built on honesty, integrity and trust".
Her new role coincides with next month's launch of a new "Nad's 100% Natural Sugar Wax" product into Australian pharmacy and grocery stores.
The above article was sent to subscribers in Pharmacy Daily's issue from 12 Feb 19
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