MAYBELLINE New York has tapped Shay Mitchell, widely known for her role in the hit series Pretty Little Liars, to be its newest global ambassador.
With an audience of 36 million followers on Instagram, the actress is expected to help boost Maybelline's brand communication strategy, and will feature in her first campaign for the L'Oral-owned beauty brand this season, for two new launches.
"We believe in the power of expressing your authentic self," said Maybelline New York Global Brand President, Trisha Ayyagari.
"Shay Mitchell embodies this value with a unique balance of strength and fun."
Mitchell is no stranger to representing beauty brands, having also been the face of Biore Skincare, Buxom, and Cacharel Parfums.
"As a brand that has always valued self-expression and individuality, it is an honour to be a part of their story," the 37-year-old actress said.
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