MedAdvisor Bupa deal
June 27, 2014
Health insurance group Bupa
has confirmed “an exciting new
commercial partnership” with
MedAdvisor, with the venture
aiming to bring the MedAdvisor
medication management system
to Bupa customers and the wider
Australian community.
The MedAdvisor system features
mobile and internet applications
which give Australians “a complete,
automated and easy-to-use tool for
managing their medications.”
It includes a virtual coach,
‘Pharmacist Phil,’ who helps
boost medication adherence by
prompting users to fill their scripts
on time, get new prescriptions
before the old ones expire, and
take doses as required.
MedAdvisor connects to
pharmacy dispensing software
via the GuildCare platform, and
is available to all Australian
community pharmacies.
MedAdvisor ceo, Josh Swinnerton,
said he was thrilled to welcome
Bupa as the organisation’s ‘Official
Health Partner’.
Bupa “will be a vital partner for us
in broadening MedAdvisor’s reach,
through communication to their
four million customers and beyond,
to the broader community,”
Swinnerton said.
“Bupa will be working closely
with MedAdvisor to inform
the community about the
importance of better managing and
understanding their medication.
“This will include informing
customers about MedAdvisor and
helping them locate pharmacies
and groups offering MedAdvisor,”
he added.
Bupa Medical Director, Shared
Services, Dr Tim Ross, said the
company was “keenly aware of
the significant challenge that
medication non-adherence
presents to patient outcomes.
“Failure to take medications as
prescribed can have a substantial
negative impact on health oucomes
by making treatments less effective,
increasing the risk of complications
or even reducing quality of life.
“We believe that MedAdvisor
is a fantastic example of how
simple technological solutions can
empower people to improve their
health outcomes through better
managing their medicines,” Ross
concluded.
For more information see the
website at medadvisor.com.au.
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