ACTIVEWEAR brand, Lorna Jane, is set to pay $5 million in penalties after the Federal Court found it had made false and misleading claims about its LJ Shield Activewear.
The company admitted that between 02 and 23 Jul 2020, it had promoted its Shield Activewear as being able to "eliminate" and "stop the spread" of "viruses including COVID-19".
The company admitted it did not have any scientific testing results to support its claims.
Welcoming the Federal Court ruling, Australian Competition and Consumer Commission (ACCC) Chair, Rod Sims, said the advertising campaign had been "based upon consumers' desire for greater protection against the global pandemic".
"The $5 million in penalties imposed by the Court highlights the seriousness of Lorna Jane's conduct, which the judge called 'exploitative, predatory and potentially dangerous'," he said.
The above article was sent to subscribers in Pharmacy Daily's issue from 26 Jul 21
To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 26 Jul 21
