WHO Is Elijah is the Australian-born, genderless fragrance house by Sydney-based entrepreneur and mum-of-two, Raquel Bouris.
Exclusive to Priceline stores, the brand's collection now spans 10 perfumes to suit everybody, and fills a gap in the luxury perfume area, built on cruelty-free, unisex fragrance which is hand-filled in Sydney.
Its first unisex perfume His | Her was created in 2018, and is an easy-to-wear fragrance that customers can always return to.
All bases are covered with this signature staple scent for any pharmacy customer.
Another scent Eau captures the hearts of those who love summer, while Muse can be used from the boardroom to the bedroom, instantly embodying your most confident self.
Nomad aims to be the little black dress or navy suit of your fragrance wardrobe.
It's versatile yet complex, and can be worn anywhere and everywhere from the office, to a romantic date or simply to the grocery store.
Finally, the Discovery Set includes eight of Who Is Elijah's signature scents in 2ml atomisers, so pharmacy customers can experience them all before buying a larger perfume.
The above article was sent to subscribers in Pharmacy Daily's issue from 25 Jan 24
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