EGO Pharmaceuticals has revealed the relaunch of its skincare brand, Elucent, which began 20 years ago.
Focused on offering accessible skincare with clinically proven ingredients, Elucent is addressing demand from Australian consumers for skincare with visible results.
"I was frustrated by other products on the market delivering minimal active concentrations, and wanted to create formulations that genuinely work, using active ingredients at levels that make a visible difference," said founder Dr Jane Oppenheim.
Two of Elucent's ranges are now available at Chemist Warehouse, including the new Age Defying range aimed at individuals in their late 20s and beyond, focusing on reducing fine lines while improving overall texture.
Meanwhile, Bright Balanced products are for consumers in their 20s looking to maintain clarity, radiance, reduce pigmentation and even skin tone.
The above article was sent to subscribers in Pharmacy Daily's issue from 26 Mar 26
To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 26 Mar 26
