EBOS offshoot Endeavour Consumer Health has announced the acquisition of Nature's Synergy Pty Ltd, with the move giving the company the Australian distribution rights to the range of vitamins and minerals made by German company Salus-Haus.
That includes the Floradix product line, which is already distributed by EBOS in New Zealand, where Floradix Iron is the number one iron supplement.
Endeavour Consumer Health executive general manager Andrew Vidler said the acquisition of Nature's Synergy offered significant opportunities for growth in the Australian market.
"Floradix is a product with which we're already familiar because of our distribution arrangements in New Zealand...it's a very good product range that has performed strongly and we are looking forward to the opportunity to significantly expand its presence in the Australian market," he said.
The deal was settled on 31 Mar, with Nature's Synergy seen as complementary to the existing Endeavour product portfolio.
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