THE US government is set to implement plans to mandate the revelation of pricing for 30 days' supply of any drug product advertised on television.
The Trump administration initiative would force the list price to be detailed in any TV ads, covering almost all drugs covered by the federal Medicare and Medicaid programs.
Analysts say the top companies hit by the plan would be Pfizer, AbbVie, Eli Lilly, Amgen and Allergan, based on US TV advertisements run over the last 12 months.
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