DEDICATION to the task, what every company owner and manager dreams of in staff, was demonstrated to the nth degree when a US morning radio show presenter gave birth on air during her show.
Cassiday Proctor, a weekday morning presenter on The Arch station in the US city of St Louis, broadcast her birth by Caesarean section on Tuesday.
Talk about placement opportunities, the station was flooded with offers to sponsor segments and provide samples for the new mother and baby.
Proctor told BBC that giving birth on air was "an extension of what I already do every day on our radio show as I share all aspects of my life with the listeners".
The star of the moment, who weighed 7lbs 6oz, has been called Jameson after listeners selected the name in a competition in Jan.
An ESCAPEE red Limousin beef cow (pictured) that fled from a slaughterhouse last month has gained celebrity status as it defends its life and freedom, roaming a lake-filled region near Nysa, in the southwest of Poland.
Governor Czeslaw Bilobran said Wednesday the cow was "cunning and clever and uses the difficult terrain to trick the search group," swimming from island to island.
When caught, it will be put in a local animal reserve, having earned its freedom by bravery.
The above article was sent to subscribers in Pharmacy Daily's issue from 23 Feb 18
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