UNILEVER USA is capitalising on the controversy around the Trump Administration's "alternative facts" interpretations of reality, with a number of tongue-in-cheek #alternativefacts postings to promote Dove antiperspirant.
Some of the examples include:
* "New Dove antiperspirant increases your IQ by 40 points.
* New Dove antiperspirant was first used by Cleopatra.
* New Dove antiperspirant boosts your WiFi signal.
* New Dove antiperspirant is a really good listener.
* New Dove antiperspirant makes the lift arrive when you feverishly press the button"
... and many more.
The punchline comes with the hashtag #RealFacts: "New Dove antiperspirant cares for your skin like never before".
Officials in Denmark have issued a public appeal to residents of popular foreign holiday destinations to help pasty-faced Danes avoid sunburn.
The Danish Cancer Society has launched a series of multilingual "Help a Dane" videos, addressing the people of France, Greece, Italy, Spain and Thailand.
"We Danes love your country, but there is a problem," says a popular TV presenter.
"The strong sun is harmful to our delicate skin and every day a Dane dies from skin cancer...we respectfully ask for your support. Help a Dane in the sun."
So far over 9,000 people from the 5 destinations have signed up as "ambassadors" for the scheme.
The above article was sent to subscribers in Pharmacy Daily's issue from 15 Feb 17
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