PET tourism is taking off, and one advocate is keen to get pet owners on board.
"From dog-friendly hotels to airlines now welcoming four-legged friends, pet tourism makes road trips, staycations, and overseas excursions even more exciting for pet owners," enthuses Dr Jun Wen, pet lover and Assoc Professor in tourism and health at Macau University of Science and Technology.
When Dr Wen's beagle Ben was diagnosed with cancer, the family decided to travel with him as much as possible in their remaining time together.
And if it's good for Ben, why not others?
"If you've ever taken your dog to the park and seen their tail wag uncontrollably as they sniff every blade of grass, you'll understand the joy pet tourism can bring them," said Dr Wen.
"Imagine the excitement of a new beach, a fresh hiking trail, or a bustling cafe where friendly strangers offer pats and treats."
At this point it's clear he's mainly, if not exclusively, thinking about dogs - other pets, like cats or goldfish, probably wouldn't have the same reaction.
He also suggests there could be a whole new pet wellness industry in the offing.
"What if travel could be prescribed as a wellness solution for dogs with anxiety or chronic illnesses?" he proposes.
"What if rehabilitation centres partnered with pet-friendly resorts to offer holistic care?
"The possibilities are endless."
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