ONE thing fast food lovers are rarely accused of is being too into their fitness gear, but that's just what Pizza Hut is counting on with the latest launch of its Pie Top II sneakers - the only footwear on the market that can order a pizza with the touch of a button.
Pizza Hut partnered with shoe designer Dominic Chambrone, affectionately referred to by pizza fans as "The Shoe Surgeon", to design and create the sneakers which come in white or red.
Pie Tops are equipped with Bluetooth technology that links with the user's pizza ordering app.
Health activists have suggested the company install a discreet 000 feature into the shoe's tongue for when that acute heart attack eventually strikes.
melbourne craft brewer East 9th Brewing has filed a tongue-in-cheek application to trademark the colour of beer, using the actual Pantone colour.
Raising the profile of their company with the cynical action, brewery founders Josh Lefers, Stephen Wools and Benjamin Cairns expect some free publicity (such as this today) from their "ironic wink" at the stupidity of corporate ownership, such as Cadbury's attempt to patent its purple and BP's patent for green.
As part of the promo, street art group Ironlak has launched a spray paint called The Colour of Beer.
The above article was sent to subscribers in Pharmacy Daily's issue from 12 Mar 18
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