MANY of us like a good scratch - it appears cattle are no different.
UK research has shown cows worked hard to get access to an automatic brush for a scratch.
In natural environments, cows will use trees and posts to scratch and groom themselves.
Researchers set up gates that required significant effort to push through to access either food, a brush or nothing - and then the weight required to open the gate was gradually increased.
Cows pushed just as hard to get to the automated mechanical brushes to help them scratch that itch as they did to access food.
CLICK HERE for the video of the cow's blissful scratching session.
Groundbreaking research in the UK has come up with the way to make a sure-fire movie hit.
Scientists from the University of Birmingham analysed more than 6,000 film scripts to identify the so-called "man in a hole" story arc which produced the most box-office success.
The top-performing trajectory involved a happy-sad-happy format, and achieved higher critical acclaim on average than "rags-to-riches", "riches-to-rags" and "Icarus" (a rise followed by a fall) plot lines.
Typical "man in a hole" movies included The Godfather, Blade Runner and The Departed.
The above article was sent to subscribers in Pharmacy Daily's issue from 08 Aug 18
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