THERE are times when you just want to bury your head in your hands and give up on celebrity endorsements.
When you pick up a product or go into a store that holds a royal warrant claiming to have the backing of Her Majesty Elizabeth II, you would like to think there's solid evidence behind it.
That's certainly the case when it comes to the Queen's pharmacist.
However, Ainsworths "Homeopathic Pharmacy", which bears the royal coat of arms is offering vaccine alternatives for diseases including measles, polio and meningitis, prompting British medics to criticise it for promoting "irresponsible anti-vaccine propaganda".
The Daily Mail reported a booklet published by the pharmacy called "Mother and Child Remedy Prescriber", said, "homeopathy was the forerunner of conventional vaccination and offers the clearest answer as to how to deal with the prevention of disease".
"Homeopathy offers two clear options for mothers confronted by the emotional pressure to have their child vaccinated, enabling a well-considered and safe outcome," the booklet says.
"The first is as a complete alternative to vaccination, the second is a means of damage limitation for the ill-effects of conventional vaccinations administered."
The above article was sent to subscribers in Pharmacy Daily's issue from 05 Nov 19
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