DISCOUNT Drug Stores (DDS) has unveiled a new franchise partner program, Promotional Optimisation Program (POP), designed to improve in-store promotional performance.
POP will support pharmacy teams in the management and implementation of monthly campaigns and promotional in-store performance, via new technology and support initiatives.
The program will include a new app to help franchise partners easily record and document in-store promotions, as well as an updated floor stand optimisation offering, which includes a variety of recycled and recyclable stands, which DDS Head, Patrick Stoll said will reduce waste and in-store clutter.
"DDS is making value and convenience even easier, for customers and franchise partners alike," he said.
"Overall, POP will help execute, implement, and truly measure the opportunities around promotions and campaigns in new and clever ways."
The above article was sent to subscribers in Pharmacy Daily's issue from 07 Jun 22
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