US COSMETICS maker Coty intends to adapt its offering due to structural changes in the market, especially with regard to perfumery where more consumers want longer-lasting and premium products, the company stated.
"Against this backdrop, we will continue to grow the fragrance category and premiumise our business through our portfolio of icons and leading launches, such as Burberry Hero and Her, Gucci Flora Gorgeous Jasmine and Gorgeous Gardenia, Boss Bottled Parfum and Chloe Atelier des Fleurs," said Sue Y. Nabi, Coty's CEO, commenting on the company's latest operating results.
To go further in this process, Coty has announced the launch next year of Infiniment Coty Paris, a new collection of high-end fragrances, that will be to this category what the group's ultra-premium brand Orveda is to skincare.
The project was introduced as the "most ambitious and most premium fragrance project to date," for the company.
The collection, for which there are patents pending for both the formulation and the packaging - a first according to Coty, will ultimately include a range of 14 scents, with more news to come in the next months.
The above article was sent to subscribers in Pharmacy Daily's issue from 15 Jun 23
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