COO labelling – CMA
February 19, 2016
THE complementary medicines
industry in Australia is raising its
profile with a new partnership
between the sector’s peak body,
Complementary Medicines
Australia, and the not-for-profit
Australian Made Campaign.
At present, country of origin
(COO) labelling is only voluntary,
and according to Complementary
Medicines Australia ceo Carl
Gibson, underutilised.
“The industry in Australia is
uniquely regulated, setting us apart
from the rest of the world” Gibson
said.
COO labelling has created a
“significant competitive advantage
for local manufacturers in recent
years” he said.
“Unlike our competitors overseas,
Australia’s complementary
medicine industry is regulated
by the Therapeutic Goods
Association, which requires
stringent quality assessments of
raw materials and pharmaceutical grade
manufacturing facilities
– that differentiation is incredibly
valuable.”
Australian origin branding has
dominated growth in some CMs
through Asia in recent months.
“We see the iconic green-and-gold
Australian Made kangaroo
logo as the most distinctive way
to promote ‘Australia’s clean and
green’ complementary medicines
to the world,” Gibson said.
The above article was sent to subscribers in Pharmacy Daily's issue from 19 Feb 16To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 19 Feb 16
