PHARMACISTS will benefit by having "a strong appreciation of the benefits in them seeing a company representative," says Pharmabroker sales gm Geoff Lovell, adding it is also important to understand the cost to manufacturers of sending a representative into a pharmacy.
"It now costs manufacturers around $170 per call per rep," Lovell said.
"This covers iPads, iPhones, salaries, motor vehicle running costs, country travel, office overheads, taxes, training and more."
Company reps can act as consultants, he added.
"They can help develop your business" with training of staff, planograms, display material, discounts, maximising in-store promotions, advising of company marketers' brand plans and competitive pricing issues.
Lovell argues that a pharmacist's time is very important and company reps are sent to assist in driving your business, making time spent with them a solid investment in your own success.
The above article was sent to subscribers in Pharmacy Daily's issue from 29 Jun 18
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