Chemmart eCommerce
March 4, 2014
Chemmart Pharmacy has
launched the first stage of a new
e-Commerce initiative in Tasmania
which enables each pharmacy to
manage its own local online store.
Unlike traditional retail
eCommerce sites which tend to
operate from one central location
with profits kept by the corporate
entity, the Chemmart solution
localises the range and pricing and
directs profits back to the local
store.
Chemmart executive director
Jonathan Layton explains that
Tasmanian customers can visit
chemmart.com.au and select their
local store before making an order
that is then picked, packed and
despatched by the selected store.
“From a customer perspective,
this local approach has the
benefit of continuity of care and
the convenience of being able to
choose between speedy home
delivery or collecting the order at
their local pharmacy,” he said.
Layton also believes this approach
will help to strengthen the
relationship between pharmacy
staff and customers while ensuring
Chemmart has a strong online
presence as customers increasingly
seek the freedom to choose where
and how they shop.
“Through our e-commerce
solution, customers can now
continue to shop with their local
Chemmart Pharmacy in a way that
suits their lifestyle, knowing that
their health needs are being looked
after by the pharmacy team they
know and trust,” Layton added.
Other elements of the program
include the ability to earn and
redeem loyalty points online and
in store as well as booking health
checks and other health services
online.
While the pilot program is
restricted to Tasmania, the full
national roll-out is set for March
and is based on Oracle eCommerce
software used by retail giants
Walgreens, CVS CAremark and John
Lewis, Layton said.
The above article was sent to subscribers in Pharmacy Daily's issue from 04 Mar 14To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 04 Mar 14
